ABOUT
laurie a. watkins
Catalyst for change, business leader, author, contributor on major news networks, podcasts and panels, wellness and mental health advocate.
You won’t find hustle culture or burnout worship here. You’ll find truth, clarity, and a strategic partner who understands the cost of ambition, and how to make it work for you, not against you.
Principle and Chief Catalyzing Office
LFW STRATEGIES
LFW Strategies is a strategic advisory and advocacy firm dedicated to helping organizations amplify their voice, shape policy outcomes, and elevate their brand presence. We specialize in strategic communications, messaging, and brand awareness; federal, state, and local advocacy; and legislative lobbying. Leveraging deep experience across government, industry, and the media, we partner with clients to craft compelling narratives, build credibility with decision-makers, and navigate the complex interface of business and public policy. Whether you’re engaging in regulatory change, building grassroots momentum, or positioning your organization for influence, LFW Strategies brings clarity, connections, and results.
Skills: Policy · Governmental Affairs · Strategic Communication · Public Affairs · Regulatory Affairs · Political Consulting · Government Contracting · Advocacy
Principal Speaker, High-Impact Media Authority & Performance Coach
LAURIE LIVE
When Laurie walks into the room, the conversation shifts. The room sharpens. The world listens, and takes a deep breath.
Laurie LIVE is where global insight meets on-the-ground fire. Laurie’s a political strategist turned powerhouse communicator, keynote speaker, award-winning author, moderator, performance coach, and international media contributor. Whether she’s on air, on stage, or leading transformative retreats, Laurie brings precision, presence, and unapologetic power to every space she enters.
You’ve seen her break down policy, politics and power on Al Jazeera English, BBC, CBS, CNN, Fox News, MS NOW, News Nation, Sky News, as well as international outlets across Egypt, Iraq, Jordan, Pakistan, Qatar, Saudi Arabia, Syria, UAE, and the UK.
Laurie speaks from the stage on:
Breaking through burnout, building fierce personal endurance, and driving relentless high performance
Breathing, meditation, and mental strength as tools for resilience and clarity
Leadership and resilience in high-stakes environments
Confidence, clarity, and conscious living for bold professionals
Laurie moderates real conversations with real impact
Laurie’s background?
Over two decades at the intersection of national politics, international affairs, media, business, tech, policy, and resilience.
Her mission? To help high-achievers stop white-knuckling it and start leading with clarity, fire, and freedom.
Skills:
Public Speaking · Broadcast Television · Leadership · Moderating · Retreat Facilitation · Conference Speaker · Podcasts and Panels
Behind the scenes
A Look At Laurie’s Life
Laurie is a veteran of several presidential, congressional, and gubernatorial campaigns, is an active partner of the Truman National Security Project, CARE Chef’s Table, food fighter with World Central Kitchen, and volunteer at DC Central Kitchen. She is a social impact leader and recognized expert in public policy, national security, foreign affairs, and expanding education and opportunities for young women and girls.
Laurie is a past guest lecturer at the United States Military Academy at West Point, holds a Bachelor of Science from Florida State University, and a Master of Public Administration from Florida Atlantic University. She has also earned executive certificates from Georgetown University in Government Digital Transformation and from the University of San Francisco in Public Leadership and Legislative Strategy. Laurie currently thrives in the Washington, DC area with her rescue dog Whiskey Bravo.